I’m very pleased with the number of HVAC residential retail contractors who have ordered my book HVAC Light Commercial Service Agreements and have embraced the program. I can not think of a more logical and synergistic diversification opportunity for a residential contractor. Read More
In March I released a blog talking about social media and specifically the use of blogs. I must admit I teased you by stating that if you’re interested in using blogs in your company there was help on the way. The help is now here. It’s SocialTract, a social media service company designed for HVAC contractors. But, before I tell you about SocialTract I want to share some interesting information gathered from various studies, reports and conclusions. Read More
Probably the first step in learning how to plan and execute an effective meeting within your company is to determine who and how many people you wish to attend the meeting. Certainly, you have noticed that some meetings last much longer than others. There are many reasons for meetings lasting longer (sometimes a lot longer) than necessary. Read More
For years I’ve been asked by HVACR contractors where can I find good technical training for our service and maintenance technicians? We finally now have the answer and it’s on our website.
We are excited and proud that your technicians can get the very best technical training available through your ordering it on the site. It’s skill development through specialized training as presented by Jim Johnson and his Technical Training Associates. Just go to www.ronsmithhvac.com, click on the Order page and select from his many DVD products. Read More
I find it not unusual to visit with a heating and air conditioning or a plumbing company that spends significant marketing dollars in an effort to attract sales leads but does not have a good program or process in place that guards against those often expensive leads from “falling through the cracks”. This results in two unnecessary problems. First, of course, is the wasted marketing money. Read More
Some heating and air conditioning companies like home shows, always display in them, wouldn’t consider missing a show in their area and feel the investment is well worth it. Other companies do not feel the same way and will not participate in a show for one of two reasons. Either they have never displayed in a home show and are not willing to make the investment in time, energy and money or they have displayed with little or no success. I am a proponent of home shows. My experience is that home shows can and does produce sales leads and sales if they are planned and executed properly. Read More
Here are some of the contractor questions I’m hearing at a quickly increasing rate. What about all of this social media talk and all of the information we’re reading regarding social media? Should my company be blogging? If so, should we have a dedicated blog site or use our company website? Can they be joined? How about the blogs flowing to Facebook, LinkedIn, Twitter and others? If I want to get involved in social media how do I get started and then continue the effort? Who would receive the blogs? Read More
I’ve received many favorable comments to my January 9 blog on how to best budget, and achieve, residential replacement equipment sales by determining both the financial and measurable units budgets. Then, sharing the financial information with the company leaders and the measurable units information with the other coworkers. If you didn’t get a chance to read it you can still do so. Read More
Tom Piscitelli and myself have teamed up on a new one day seminar “How To Thrive In a Challenging Economy”. This HVAC industry unique seminar provides a clear and detailed plan on how to be successful in today’s economy. It is appropriate for any group of contractors who need answers on how to operate profitably in the current economoc climate to improve the overall financial health of their company. Read More
Which of these five terms implies more value? Precision tune-up and professional cleaning, precision tune-up, tune-up, clean & check or inspection? The answer is precision tune-up and professional cleaning. Clean & check is a decades old worn out industry term. And, what does check mean — you looked at it or what? What does inspection mean other than you inspected it. The term inspection does not imply any action was taken. Read More
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