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Thoughts, Information and Who Writes This Stuff?

By Ron Smith | Published: July 26, 2010

Service Roundtable has announced another Internet based contractor business opportunity – “Solar Roundtable”. The new alliance is being headed by Jim Hinshaw who has trained over 1,000 solar contractors in both business and sales. As many, correction – most, of you know Service Roundtable is by far the largest contractor alliance in the industry, now or ever, with contractor members in all 50 U.S. states, most Canadian provinces, Europe, Australia, United Kingdom and other countries. Quite an achievement! Read More »

Posted in Precision Tune-Up | Tagged air canada, air france, british airways, canadian provinces, company branding, contractor members, europe australia, filler material, lufthansa, retail contractor, service nation, solar contractors, southwest airlines, u s airways, wall street journal | Leave a comment

Improve Profits With Everyone Understanding the Budget

By Ron Smith | Published: July 20, 2010

You have probably heard the term “Open Book Management” where the budget and actual results are shared with all coworkers. I’ve got a better budget sharing process that results in even more improved revenues and profits, involves all coworkers and is far better understood. Even though the budget is shared with all coworkers it removes your fear of sharing numbers that may very well get outside of your company to people you don’t want to share with … including your competitors. Read More »

Posted in Uncategorized | Tagged equipment budget, financial budgets | Leave a comment

A Unique HVAC Technician Training Program

By Ron Smith | Published: July 13, 2010

I believe it is my responsibility to keep my clients and blog readers informed of HVAC industry changes, new products and services, processes, marketing ideas, training programs and basically anything more that can help their companies become more successful. With all of that said I’ve become aware of a unique training program. Read More »

Posted in Accessory Sales, Goal Setting, Residential Service Agreements, Service Agreements, Training | Tagged better communications, marketing ideas | 8 Comments

Get Your CoWorkers to Participate in the Sales Process

By Ron Smith | Published: July 6, 2010

In my last blog, six days ago dated November 21, I wrote that during this economic downturn you can increase market share by continuing to market and even at times increasing your marketing. I reminded you that an increase in market share does much more than positively impact the current year. It impacts your company for many years! Read More »

Posted in Marketing | Tagged customer relations, economic downturn, guerrilla marketing tactics, maintenance technicians, market improvement | Leave a comment

Commercial Service Agreements, the opportunity

By Ron Smith | Published: June 29, 2010

I’m very pleased with the number of HVAC residential retail contractors who have ordered my book HVAC Light Commercial Service Agreements and have embraced the program. I can not think of a more logical and synergistic diversification opportunity for a residential contractor. Read More »

Posted in Marketing | Tagged commercial contractors, investment decision, maintenance product, preventive maintenance, residential contractor, Service Agreements | Leave a comment

How Many People Do You Want In a Meeting?

By Ron Smith | Published: May 11, 2010

Probably the first step in learning how to plan and execute an effective meeting within your company is to determine who and how many people you wish to attend the meeting. Certainly, you have noticed that some meetings last much longer than others. There are many reasons for meetings lasting longer (sometimes a lot longer) than necessary. Read More »

Posted in Meetings, Processes | Tagged effective meetings | Leave a comment

High Quality Technical Training for Your HVACR Technicians

By Ron Smith | Published: April 30, 2010

For years I’ve been asked by HVACR contractors where can I find good technical training for our service and maintenance technicians? We finally now have the answer and it’s on our website.

We are excited and proud that your technicians can get the very best technical training available through your ordering it on the site. It’s skill development through specialized training as presented by Jim Johnson and his Technical Training Associates. Just go to www.ronsmithhvac.com, click on the Order page and select from his many DVD products. Read More »

Posted in Processes, Training | Tagged skill development, specialized training | 1 Comment

Sales Lead Coordination

By Ron Smith | Published: April 16, 2010

I find it not unusual to visit with a heating and air conditioning or a plumbing company that spends significant marketing dollars in an effort to attract sales leads but does not have a good program or process in place that guards against those often expensive leads from “falling through the cracks”. This results in two unnecessary problems. First, of course, is the wasted marketing money. Read More »

Posted in Organizational Design, Training | Tagged customer referrals, effective sales, sales leads, sales presentation | Leave a comment

Home Shows Produce Sales

By Ron Smith | Published: April 6, 2010

Some heating and air conditioning companies like home shows, always display in them, wouldn’t consider missing a show in their area and feel the investment is well worth it. Other companies do not feel the same way and will not participate in a show for one of two reasons. Either they have never displayed in a home show and are not willing to make the investment in time, energy and money or they have displayed with little or no success. I am a proponent of home shows. My experience is that home shows can and does produce sales leads and sales if they are planned and executed properly. Read More »