Who are the people in your market area that you can get to invest in one of your products or services the easiest and in the least expensive manner? The answer, of course, is your present customers. The problem is that most companies do not in a regular manner communicate with their customers. Instead, they [...]
I believe it is my responsibility to keep my clients and blog readers informed of HVAC industry changes, new products and services, processes, marketing ideas, training programs and basically anything more that can help their companies become more successful. With all of that said I’ve become aware of a unique training program.
Some heating and air conditioning companies like home shows, always display in them, wouldn’t consider missing a show in their area and feel the investment is well worth it. Other companies do not feel the same way and will not participate in a show for one of two reasons. Either they have never displayed in [...]
I’ve received many favorable comments to my January 9 blog on how to best budget, and achieve, residential replacement equipment sales by determining both the financial and measurable units budgets. Then, sharing the financial information with the company leaders and the measurable units information with the other coworkers. If you didn’t get a chance to read it you can still do so.
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