The days of highly successful HVAC retail contractors that solely concentrate their businesses on installing and/or replacing equipment are doomed! No, I’m not predicting they will all be out of business, but I am predicting many will be and the others will certainly not be as successful as they have been. Simply replacing older 10 [...]
Who are the people in your market area that you can get to invest in one of your products or services the easiest and in the least expensive manner? The answer, of course, is your present customers. The problem is that most companies do not in a regular manner communicate with their customers. Instead, they [...]
The credit belongs to Matt Michel for getting me interested in QR codes. This is a subject we all need to study and learn how to use in our marketing efforts. In my opinion the codes can contribute significantly to your company’s marketing and sales success.
In my August 9 blog I wrote about words and terms that are commonly used in our industry and recommended that you and your coworkers discontinue their use and instead substitute words and terms that are much more professional, marketed oriented, customer friendly and coworker friendly. The “bad” words I discussed were pitch, deal, booties, [...]
In my last blog, six days ago dated November 21, I wrote that during this economic downturn you can increase market share by continuing to market and even at times increasing your marketing. I reminded you that an increase in market share does much more than positively impact the current year. It impacts your company for many years!
I’m very pleased with the number of HVAC residential retail contractors who have ordered my book HVAC Light Commercial Service Agreements and have embraced the program. I can not think of a more logical and synergistic diversification opportunity for a residential contractor.
In March I released a blog talking about social media and specifically the use of blogs. I must admit I teased you by stating that if you’re interested in using blogs in your company there was help on the way. The help is now here. It’s SocialTract, a social media service company designed for HVAC [...]
Some heating and air conditioning companies like home shows, always display in them, wouldn’t consider missing a show in their area and feel the investment is well worth it. Other companies do not feel the same way and will not participate in a show for one of two reasons. Either they have never displayed in [...]
Here are some of the contractor questions I’m hearing at a quickly increasing rate. What about all of this social media talk and all of the information we’re reading regarding social media? Should my company be blogging? If so, should we have a dedicated blog site or use our company website? Can they be joined? [...]
Tom Piscitelli and myself have teamed up on a new one day seminar “How To Thrive In a Challenging Economy”. This HVAC industry unique seminar provides a clear and detailed plan on how to be successful in today’s economy. It is appropriate for any group of contractors who need answers on how to operate profitably in [...]
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