I’ve been a busy person including quite a lot of travel the last couple of months. Frankfurt, Germany; upstate New Jersey; San Juan, Puerto Rico; Gatlinburg, TN and Myrtle Beach, SC.
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Author Archives: Ron Smith
The HVAC industry is changing rapidly. Are you keeping up?
The days of highly successful HVAC retail contractors that solely concentrate their businesses on installing and/or replacing equipment are doomed! No, I’m not predicting they will all be out of business, but I am predicting many will be and the others will certainly not be as successful as they have been. Simply replacing older 10 [...]
Staying In Touch With Your Customers
Who are the people in your market area that you can get to invest in one of your products or services the easiest and in the least expensive manner? The answer, of course, is your present customers. The problem is that most companies do not in a regular manner communicate with their customers. Instead, they [...]
Marketing HVAC, A New Method
The credit belongs to Matt Michel for getting me interested in QR codes. This is a subject we all need to study and learn how to use in our marketing efforts. In my opinion the codes can contribute significantly to your company’s marketing and sales success.
Posted in Marketing Tagged marketing efforts, qr codes, response rates, scanners, smart phones Leave a comment
HVAC Budgeting, A Complete Approach
“If you don’t know where you are going, how will you know when you get there? This being mid-December you should have your 2011 budget completed and in place. If not, you’re fast running out of time. Carefully preparing a well thought through budget is great but, actually, it is only the first step.
Posted in Budgeting Tagged acquisitions, budget numbers, financial budget, marketing, sales leads Leave a comment
Finally, New Consideration For the Complete HVAC System
Before we go to the blog topic: Has it ever occurred to you that our society, in general, spends a lot of time discussing what we are against? This was illustrated well in the recent political campaigns, but it’s not confined to the politicians. Unfortunately, even some churches do it – making statements of what [...]
Productive Management Meetings In Your HVAC Company
Personally, I would not even attempt to manage a company without having these important sessions. Productive management meetings are a basic fundamental step towards the development and leadership of a team that works together and produces results. Unfortunately with many companies the meetings are not productive, the attendees (leaders/managers) lose interest in the sessions and [...]
Posted in Meetings Tagged company success, leadership, management meetings, productive management, whiteboard Leave a comment
HVAC Technicians Need a Structured Wage Plan
Most HVAC contractors lack a structured service technician Wage Plan. Too often a technician’s hourly wage is influenced by how important the need is at the time for adding a technician to the staff, a technician asking for a raise or a technician informing the owner that they are going to accept a job with [...]
HVAC Marketing Terms
In my August 9 blog I wrote about words and terms that are commonly used in our industry and recommended that you and your coworkers discontinue their use and instead substitute words and terms that are much more professional, marketed oriented, customer friendly and coworker friendly. The “bad” words I discussed were pitch, deal, booties, [...]
Quotes, Words & Terms and Leadership
I believe there are times, hopefully only temporary with nearly all of us certainly including me, when we need to check our attitude. How about these: “Things turn out best for the people who make the best of the way things turn out” by John Wooden. “Positive thinking is reacting positively to a negative situation” [...]
Posted in Mentors, Training Tagged company presentation, hvac sales, measurement, sales and marketing, training session Leave a comment
